Prime Minister David Cameron is encouraging families to take their Easter holidays in flood hit Whalley to help the community get back on its feet.
The Prime Minister is promoting holidays in the North of England as part of a £1m. public relations campaign to encourage people to enjoy some of the best that the UK has to offer.
And the village of Whalley was named as one of the top five places to visit in the North West, in a national newspaper today.
Whalley is described as a “beautiful Lancashire village’’ in The Guardian and visitors are e ncouraged to visit the Abbey and also the surrounding countryside in the Trough of Bowland.
The news will come as a welcolme shot in the arm for the community that was left devastated by the Boxing Day floods.
Also announcing a £2m. package to help repair flood damaged roads in Cumbria, the Prime Minister said the campaign was an important step in showcasing the best of the region’s tourist industry.
He said: “From York Minster to Honister mine, Carlisle Castle to the Leeds Royal Armouries, the north has some of the most iconic tourist attractions the UK has to offer so it is absolutely right that we do everything we can to make sure these businesses feel supported and ready to receive visitors.’’