Rival stores in Clitheroe have been fighting a Golden Ticket battle to lure customers with the offer of prizes.
Crowds are expected at the new Aldi store on Thursday as shoppers queue for 100 Golden Tickets.
Rivals Tesco muscled in first with its own Golden Ticket offer last week at the Clitheroe store, although it denied this was a deliberate spoiler.
The Tesco offer, which ended on Sunday, asked all shoppers to fill the back of a ticket with their details and post it in a prize box. The winner will receive £500 worth of Tesco gift cards.
Tesco was this week offering free tasters from the likes of Coca Cola and Cadbury’s, and will have a children’s fairground on the car park on Sunday.
The new Aldi store, in Whalley Road, is being opened in a ribbon-cutting ceremony at 8 am.
To celebrate, Aldi is handing out golden envelopes, each containing a prize, to the first 100 people in the queue.
Aldi’s Golden Ticket promotion is offering the chance to win a 32-inch HD TV, £100 hampers, £50 hampers and bags of Aldi shopping.
The store, with more than 5,500 sq. ft of floor space and 94 car parking spaces, was built on the site of a derelict plant nursery and has created 30 new jobs.
Aldi store manager Gareth Hulse said: “The team is looking forward to welcoming customers to our new store in Clitheroe and we would like to thank them for their patience throughout the six- month development.
“There will be plenty of prizes up for grabs and we hope that customers enjoy the Golden Ticket experience, as well as the reduced special buys on offer.”
German-owned Aldi is the fastest growing retailer in the UK and Britain’s sixth largest supermarket with a market share of 5.6%. The firm employs 26,000 and aims to create 35,000 more jobs in a £600m. expansion over two years.