Crosse & Blackwell, has launched four new soup variants – Carrot & Quinoa, Chicken & Multigrain, Broad Bean, Gammon & Parsley and Green Vegetable & Kale.
Arriving in stores from January 2019, these delicious and tasty soups are packed with quinoa, kale, grains and pulses. The new flavours have been developed in line with popular consumer trends but still include traditional flavours, in keeping with Crosse & Blackwell’s heritage.
Dean Towey, Marketing Director for Princes, owner of Crosse & Blackwell commented: “Consumers continue to search for healthy convenient products to enhance their busy lifestyles. These innovative new flavours are a unique addition to the ambient soup market, are simpler than cooking from fresh and make eating on the go accessible.”
Crosse & Blackwell prides itself on using British sourced, local produce. The new products coincide with an exciting and contemporary rebrand. The packaging now includes an ‘Established In’ stamp alongside a line that reads ‘From British Farms’ or where the produce was sourced, emphasising the ongoing partnerships between the farmers and Crosse & Blackwell development chefs.
Crosse & Blackwell provides a varied offering of canned soups across all major retailers and all of the brand’s soups contain key ingredients that are British sourced. Its brand new variants are available in ASDA, Waitrose and Morrisons.