Film shows businesses that have beaten the floods

Whalley at the height of the floods
Whalley at the height of the floods

Traders in Ribchester and Whalley are to star in a short film as part of a national social media campaign aimed at putting flood-affected shops and businesses back on the map.

The national spotlight fell on Ribble Valley in December when it suffered its worst flooding in 50 years.

A government campaign, #openforbusiness, was launched at Easter with a digital map showcasing re-opened shops, businesses and attractions in the affected areas, including the recently re-opened Ribchester Arms.

The map is the subject of a national advertising campaign and now businesses are to star in a short film - by the borough council with Marketing Lancashire and the Department for Communities and Local Government - outlining how they have beaten the odds to get back to business and released on bank holiday weekend.

Borough council leader Stuart Hirst said: “It is ‘business as usual’ in Ribble Valley and I hope local people will do their bit for the flood-relief by spending an afternoon in Whalley or Ribchester.” Official figures show in 2014 it had 3.7million visitors, who spent £187million and supported 2,754 full-time equivalent jobs.

The ancient riverside village of Ribchester, built on the site of a former Roman fort, has its award-winning museum where the Roman Helmet discovered in 1797, was loaned in 2014 by the British Museum, while Whalley is famous for its 13th century Cistercian abbey, and its 49-arch viaduct is considered a triumph of Victorian engineering,