The first Longridge Does Christmas is set to be the envy of the Ribble Valley, say organisers in the Longridge Business Group.
Group chairman Carole Hart and her team said they are aiming to make it the best shopping event the town has ever seen.
The three-day festive bonanza starts with a bang on Friday, with fireworks and a lights switch-on.
And the extensive programme across the three days is detailed in the glossy Festival Weekend Guide, which has been distributed throughout Longridge and is also available at shops, the Old Station and the Post Office.
The event succeeds the Late Night Extravaganza, and was one of the Business Group’s targets after its formation.
Take the train, park your car, walk from from brilliant event to brilliant event – and follow the map in the glossy guide!
That’s the best way to take in all the amazing events for the Longridge Does Christmas three-day festival weekend, starting on Friday with an opening ceremony by Bee Radio DJ Rob Charles, carols, fireworks, and a lights switch-on at the top of the town.
Then catch the Lady Matilda train, which runs every day to all other events, or a Stagecoach bus offering a special £1 return fare, or park your car for free in the car parks behind the Co-op, at Booths (but not where the funfair is), the civic hall and Longridge High School.
An Event Map in the centre of the guide shows parking, transport, train and bus stops, and the programme for all three days.
The busiest night is Friday, which includes the Christmas and Artisan markets, Santa’s grotto at the Youth Club, a hog roast, the fun fair and carols with Longridge Band.
The band puts on its Christmas concert on Saturday evening at the civic hall, which is also the venue for Longridge Lions annual bazaar in the afternoon.
The Artisan Market and the children’s funfair continue on Saturday, and Sunday sees two traditional annual events taking off, the Christmas Pudding Run, plus the Santa Dash one-mile family fun run.
Thirty-one Longridge Business Group member shops, businesses and pubs also set out festival themes and special offers in the Guide.
Ye Horns Inn heads the list with roaster hot sandwiches, and mini kegs at the Towneley and civic hall, the White Bull at Alston offers a market and Santa’s grotto, the Alston Arms gives train passengers mulled wine for their ticket, and the Old Station Cafe has free mince pies with drinks.