THE skeletal girders rising on the skyline at Brock are a sign of things to come as the area gears up for 'boom town' status over the next few years.
And just down the road an even bigger project - one which has royal blessing - is in the pipeline.
The Barton Grange and Duchy of Lancaster's Duke of Lancaster Park projects, are less than half a mile from each other - but their combined influence will lead to the character of the area undergoing big changes.
Barton Grange's new garden centre/leisure scheme, when finally complete, will cost £15 million.
No figure has yet been put on The Duchy's showground/rural business park/countyside gateway project, but it is likely to be mega-bucks.
Building work is well under way on Barton Grange's first phase - its garden centre off the A6 near the former Green Man pub, and bosses are confident of meeting their opening date for early 2008.
The first phase of the project is expected to open next February - around the time the Duchy will be lodging its application for the Duke of Lancaster Park at Myerscough.
The new Barton Grange Garden centre will be bigger than its current base next to the Barton Grange Hotel at Barton.
It has had a relatively easy ride from villagers at Bilsborrow, with company owners the Topping family keeping in touch with the community through public presentations and newletters.
Diplomacy and good PR has paid off for them... and no doubt the Duchy will be hoping for the same relatively smooth passage for their plans at their site close by.
While the plans for The Duke of Lancaster Park on former quarry land have yet to be published, if they resemble the preliminary blueprint prepared by consultants - it will mean the equivalent of a Tatton Park or Harrogate showground on Garstang's doorstep.
That means affluent, big-moneyed crowds regularly flocking to what will be one of the most prestigious showgrounds in Britain.
How the countryside community at Brock/Bilsborrow/ Myerscough copes with the huge changes on the horizon remains to be seen.
The Royal Lancashire Agricultural Society's decision to stage its 2008 shows at Myerscough - almost certainly before the transformation of the site has started - has been welcomed by Myerscough/ Bilsborrow Parish Clerk Roy Basnett, who has his ear fairly close to the ground.
But not everyone is happy. The Royal Lancs' acceptance of the Duchy's invitation to "come on board" has led to wide debate in the farming community.
Traditionally, and understandly, farmers in the area have been keen supporters of the three local shows - at Goosnargh/Longridge and Great Eccleston (July) and Garstang (early August).
It is now certain that the Royal Lancs will be at
Myerscough from summer 2008 and, if it sticks with its current dates in July, there will be near clashes with all the local shows.
Other observers - correctly - see the creation of the Duke of Lancaster Park (linked with the arrival of the Royal Lancs) as just the start of matters when it comes to the creation of 'rivals' for the show stakes.
Garstang Show's statement this week that "it's business as usual" reflects a brave, even stoical, attitude, particulary in view of earlier concerns voiced by its officials about the impact of Royal Lancashire's move to Myerscough.
Whatever developments take place at Myerscough over the next few years will ultimately dwarf what takes place on the local summer showfields - with the inevitable "Big Brother" versus the local "poor relations" feeling already being articulated in parts of the agricultural community.
Furthermore, the commercial/rural gateway side of the Duke of Lancaster Park would be a big-time round-the-year enterprise rather than one or two days in the summer.
So what might be 'on the ground' at the Duke of Lancaster Park?
Although no formal proposal has yet been released, The Courier/News exclusively reported three years ago, at an embryonic stage of the scheme, it included a major regional showground, an auction mart, an exhibition hall, an all-year round cross-country equestrian/eventing course, a visitor centre with café and changing facilities, fishing lakes, a farm shop and walking/cycling trails.
The preliminary plans also showed a business village at North Planks Farm (for firms nurtured at nearby Myerscough College's rural incubator centre), 15 affordable homes, "live-in" workspaces and several waterside lodges.
The equestrian courses at the park would be aimed at "pay as you go" riders and there would be parking places for horseboxes and possibly stables.
There were also suggestions that it could include a farmers' auction mart which might become the southern base for the now merged Lancaster and Kendal auction markets.
As well as livestock sales, it was suggested it might also house the mart's estates division, and a support base for farmers.
How the farmers and the management of the fairly recently revamped Brock auction mart (less than a mile away) would respond to such a situation remains to be seen.
And how much the embryonic blueprint resembles the final version is yet to be revealed.
It's not just farmers who will have to get their heads round the developments off the A6 - highway planners will have to look at the big increase in traffic.
The Duke of Lancaster Park will be a firm favourite with hundreds of thousands of country lovers and townies from the whole of the country, who will no doubt be heading for the new destination with their horse boxes, animal trailers and cattle trucks on the already busy A6.
How that will impact on demands for the much-
discussed Broughton bypass (and even a suggested new motorway junction off the M6 at Claughton) remains to be seen, but it will surely lead to more pressure for the bypass to be built soon.
The Courier/News has learned from a police source that high level meetings have already been held to discuss the traffic impact of the
Royal Lancs Show traffic on the A6.
The Duchy, via PR agency Bell Pottinger (one of the country's top PR firms), says consultation later this summer will be "extensive" and that it "will be working very closely with RLAS and Wyre Council to canvass local opinion and incorporate the feedback we get from the local community in our formal planning application."
When asked about the matter a Wyre Council spokesman said: "When a planning application is received it will be publicised by Wyre in the same way as any other application - site notices, on the website, at the library and civic centre."
He added it would be up to the developer to decide on its own approach to publicity concerning its plans.
Nevertheless, judging by the initial response from Wyre Council leader Russell Forsyth (in a Bell Pottinger press release) Wyre is likely to be very much in favour of the 'royal' development, which will bring jobs, cash and tourists into the area.
The next six months are likely to see polite controversy (of the 'we're cautious about it but we can't be seen to rock the boat too much' style) breaking out over the Duchy's plans.
But at the end of the intended consultation, planning permission is almost a certainty.
Who would dare to refuse Her Majesty - The Duke of Lancaster?